Great SEO Agency Recommendations
Well done search engine optimisation, often called SEO for short, is designed to allow websites to show up in search results when individuals look for products and services rather than simply company names. The idea is that people trying to find things online are able to search out a business website with virtually no prior knowledge of the business or its name. You'll find all manner of tricks and methods which fall under SEO, although the good sustainable methods (also sometimes called "white hat SEO") are based around the notion of making your web page easier for search engine to read and understand, meaning they rank you higher in searches for appropriately relevant terms.
It is not uncommon to determine to outsource SEO to external marketing agencies and other companies, but you can find far too many dodgy types available who like to take companies seeking SEO - especially local and smaller companies - for a really expensive ride. How then does one actually go about finding an excellent, honest and legitimate search engine marketer?
It is actually incredibly easy to locate a decent SEO agency online. Go to a search engine like Google or Bing and type in "SEO agency." Ignoring the paid ads at the top, whichever firm has landed at the top of the search results are what you want - they has to be great at SEO or their very own website would not be so high in the natural listings!
To narrow things down a bit, you might try extending your search. Say you are living in Essex and want a local agency - just type in "SEO agency Essex." Or maybe if your web page is specialised and also you want particular help with it you can add your industry or site type - "SEO tourism" or "SEO eCommerce" for example. This may be a great way to discover niche SEO agencies who have specialist expertise in your field.
Sometimes SEO agencies (or at least people claiming to be SEO agencies) attempt to solicit companies by sending them emails or submitting contact forms with various enticements and offers. However if you see something like this come in then it really is best to ignore it - if a company which supposedly specialises in search engine optimisation is reduced to spamming inboxes to get business rather than, say, doing SEO so their own website ranks highly and people can find them anyway, chances are they aren't good. The same is true of SEO services advertised on paid advertisements at the top of search engines or on banner advertisements on other web sites. If their search marketing is any good, why are they having to pay for their placements?
Something else to bear in mind is to steer well clear of the SEO agency that promises you "top position for x keywords" or something similar. Virtually all modern internet search engines used personalised searching, meaning that everyone sees websites in slightly different ranking positions according to their personal search history. Absolute rankings are a thing of the past, any anyone claiming to deliver this kind of service is lying through their teeth. Modern SEO will use sustainable "white hat" techniques so that you can bring useful traffic to your web page, not use exploits and dodgy tricks, which could constantly get them slapped by search engine updates like Google's infamous Panda and Penguin algorithm changes.
Once you've found an SEO company that looks mostly all right you certainly will need to ask them some questions before you leap into their services. And also the common checks like existing client list and testimonials, it is a good idea to speak to someone directly on the phone or even in person. Below are a few good questions to ask them.
Who does their search marketing work? Is it handled by in-house staff? Do they do any outsourcing, especially to foreign companies? A whole lot of agencies outsource to cheap link builders in Asia who usually produce very low quality work that may have a negative influence on web pages in the medium to long-term.
How often do they report, and what format do these reports take? Any professional SEO agency should be providing regular updates to all its clients, in addition to written reports detailing actions taken and progress made.
What kind of skills and qualifications do they have? Take a look-at their existing client lists for virtually every recognisable big names, and find out should they have anybody who is Analytics qualified. Some companies even use quality standards like ISO 9001 which is definitely an excellent sign.
What else do they do? A whole lot of these businesses are primarily website designers who are resellers for outsourced SEO services to boost their profits. It's better to look for an online marketing specialist to make sure that you get a great quality service.
In the event that you don't have the money to hire a professional advertising (just click the up coming internet page) SEO agency there are other options available. Some companies will let you pay for a one off website review to make recommendations concerning how to boost your site from a search marketing perspective, or you might research current techniques and ideas to do SEO for yourself.
